How & Why The “Bounce Rate” Concept Has Evolved
"Bounce rate" is a web analytics metric that has transformed significantly from its original interpretation. As a good old academic…
What Google Chrome Extensions Do I Use for Web Analytics?
Although I personally use Opera GX for personal browsing, Google Chrome is my go-to for web analytics audits. This blog…
How Google Will Make You Pay For Google Tag Manager (GTM)?
Client-side Google Tag Manager (GTM) is a free tool. However, Google is intensively encouraging the shift towards server-side GTM. But…
Why Time Calculation Is So Misunderstood In Web Analytics?
Time calculation is the most misunderstood concept in web analytics. You think you've got it right, but you don't and…
Why I Don’t Use Google Analytics v4 On My Websites?
As a professional web analyst, I work with Google Analytics for many of my clients. However, for my private digital…
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