How GTM Free Version Might Be Killed By Chrome Manifest v3
Google's Chrome browser is undergoing significant changes that affect extensions, particularly ad blockers. This shift plays into the hands of…
Web3: Why We Are All Wrong?
The internet is a constantly changing landscape, and keeping pace with its evolution can be a challenge. There's a lot…
How & Why The “Bounce Rate” Concept Has Evolved
"Bounce rate" is a web analytics metric that has transformed significantly from its original interpretation. As a good old academic…
How Google Will Make You Pay For Google Tag Manager (GTM)?
Client-side Google Tag Manager (GTM) is a free tool. However, Google is intensively encouraging the shift towards server-side GTM. But…
Why Time Calculation Is So Misunderstood In Web Analytics?
Time calculation is the most misunderstood concept in web analytics. You think you've got it right, but you don't and…
Why I Don’t Use Google Analytics v4 On My Websites?
As a professional web analyst, I work with Google Analytics for many of my clients. However, for my private digital…