Although I personally use Opera GX for personal browsing, Google Chrome is my go-to for web analytics audits. This blog post shares the Google Chrome extensions I find indispensable for web analytics tasks.
Multipurpose Extensions
Omnibug
Omnibug is a Chrome extension that displays all requests a website makes, helping to identify the TMS or analytics tools implemented.
ObservePoint TagDebugger
ObservePoint TagDebugger offers a user-friendly interface focused on web analytics, complementing Omnibug with its unique tag list.
Link to ObservePoint TagDebugger
Ghostery
Ghostery reveals and can block the tags on a website, useful for analyzing tag implementation when multiple TMS are present.
WASP Inspector
WASP Inspector shows the technologies a website uses, including tag dependencies, despite its somewhat outdated interface.
Edit This Cookie
Edit This Cookie allows for on-the-fly cookie modifications, essential for managing privacy settings.
DataSlayer
DataSlayer automatically examines page datalayers, presenting their content in an accessible format.
Resource Override
For the tech-savvy, Resource Override enables the replacement of JS files with custom code, aiding in testing new code snippets without website deployment.
Official Extensions
Piano Tag Inspector
Piano Tag Inspector clarifies Piano tag details, offering a clearer alternative to the Network tab analysis.
Adobe Experience Platform Debugger
This powerful tool visualizes all requests, allowing for easy comparison and journey exportation, crucial for verifying consistent implementations.
Link to Adobe Experience Platform Debugger
Commanders Act Assistant
Commanders Act Assistant facilitates on-the-fly Tag Commander version changes and simplifies TagCo datalayer analysis.
Link to Commanders Act Assistant
Generically Useful Extensions
Bitwarden
Bitwarden, a comprehensive password manager, ensures secure and accessible password management across devices, enhanced by my self-hosted Vaultwarden setup.
Awesome Screenshot & Screen Recorder
This extension excels in capturing long webpages by stitching together scrolled screenshots.
Link to Awesome Screenshot & Screen Recorder
Go Full Page
When Awesome Screenshot falls short, Go Full Page steps in to capture entire webpages seamlessly.
Conclusion
These extensions form the core of my web analytics toolkit in Chrome. While not exhaustive, they serve my daily needs effectively, and I hope they prove equally valuable in your analytics endeavors.